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The Purpose of Corporate Purpose

The Purpose of Corporate Purpose

When billionaire Laurence Fink sends a note to all of the CEOs in his money-management portfolio—a portfolio that has been estimated at 6.5 Trillion in assets—people take notice. The note stated, “Society is demanding that companies, both public and private, serve a...
How To Unlock Corporate Courage

How To Unlock Corporate Courage

True story. Once upon a time, in an elevator ride somewhere inside the corporate offices of Caesars Entertainment, the doors opened up on a certain floor unveiling a sign that read, “Risk Management Department.” I turned to my client who had become a friend and...
HBO Continues To Face Its Industry Fears

HBO Continues To Face Its Industry Fears

When you are a known entity in an established category, focused purely on protecting what you already have, you land yourself in a position where you could suffer from an industry blind spot. You may think you are untouchable, but you aren’t. None of us are. Many...
Cannibalize Your Existing Business Stat

Cannibalize Your Existing Business Stat

Let’s play a game. Imagine you are the chair of the board of family-owned Black & Decker. Just about every American in the country knows your company by name. You have a well-earned reputation for quality and durability with a brand-strength rating ranked near the...
Creativity in Business

Creativity in Business

What business am I in?—I’m in the creative-business business. Sadly, many business leaders don’t grasp how transformational creativity can be to their bottom line, while most creatives don’t have an understanding about how their special sauce can drastically...
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