The Dawn of the Business Apocalypse

Fifty-two percent of the Fortune 500 companies from the year 2000 are now extinct. That’s not a typo. In less than two decades, more than half of the brands that were on the Fortune 500 list in 2000 no longer exist. Fifty years ago, the life expectancy of a Fortune 500 brand was 75 years; […]
Return on Courage Helps Companies Maximize Their Return on Investment

Most businesses are properly focused on return on investment. Courage Brands have a high Return on Courage. How can you recognize when your brand is moving down the right path to delivering a Return on Courage? HERE ARE FIVE KEY RETURN ON COURAGE MOMENTS: 1. COMMUNICATION: Lead with your company’s values By doing the hard […]