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Apple is a Willing Courage Brand

Apple is a Willing Courage Brand

It makes total sense that some folks would jump down Apple’s throat about their self-proclaimed courageousness. I can say this with confidence because I’ve taken the last 700 days studying how people perceive “courage.” Two things I’ve learned: 1) Courage, as a...
What is a Courage Brand?

What is a Courage Brand?

What is a Courage Brand? If you’re reading this post, then you have probably already gathered that our company has taken a hard stance on working solely with courageous companies. Courage is something we take quite seriously around here. According to Aristotle,...
It’s Context Marketing. Not Content Marketing.

It’s Context Marketing. Not Content Marketing.

It’s context marketing.Not content marketing. I’ve always had a bone to pick with the term “content marketing.” These two words must have first been put together by one of the least creative people on the planet. I imagine someone from the same family tree coined the...
Inside Charity Navigator w/ CEO Michael Thatcher

Inside Charity Navigator w/ CEO Michael Thatcher

Inside Charity Navigator w/ CEO Michael Thatcher Imagine trying to keep the peace – and sometimes police — over 1.5M charities in this country alone. Which ones are making the most impact with their money, which ones are keeping it real, and, sadly, which charities...
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