How to Show Courage in Leadership. It takes guts to show courage in leadership. Join us for a discussion on courageous leadership with entrepreneur Ryan Berman, author of Return On Courage: A Business Playbook For Change. In this episode of the Leadership 480 podcast, we interview Ryan Berman on showing courage in leadership. Ryan is the founder of Courageous: a change company that develops Courage Brands™ and trains organizations to challenge norms, think bolder and take action on courageous ideas. Working with brands like Google, General Mills, Major League Baseball, PUMA, charity: water, Subway, and Caesars Entertainment, Ryan believes courage is a competitive advantage. Berman is the founder of his own Courage Brand: Sock Problems — an altruistic sock company “socking” problems in the world. "The experts suggest that 95% of us are wired for freeze or flight, and only 5% of us are wired for fight. So if we expand on that, that means that 95% of companies are in preservation mode, while 5% are in what I would call liberation mode." "If you're in a room with 100 people, and you looked around, the data suggests that 95% of us are frozen and stuck. Now, wouldn't you rather be in the five that are unstuck, that are moving, that are taking action, and experimenting?" "For starters, start there, know that it's time to zag. If everybody else is going one way and they're frozen, what do you need to do to push forward? And I go back to the values of yourself or the values of your company." "And I got to tell you, if you haven't thought about your values once during this pandemic, you probably have the wrong values. Because this is the time that you should be honoring them and leading through them, and driving behavior through there, through the values of the company."