Glossary of Terms in Return on Courage

Return on Courage explains why we need to unleash courage in our organizations now, while also unveiling ‘the how.’ Our business playbook for courageous change helps you Break-Glass-Before-Emergency and develop into a calculated Courage Brand. Useful topics include The 4 truths of the Business Apocalypse, The 6 Courage Myths, A courageous new definition of courage, Make Believers vs Fake Believers, The P.R.I.C.E. of becoming a Courage Brand, And your ultimate return on courage. Click on the terms below for their definitions.

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