We all have a central nervous system. Soon you will learn how to create a Central Courage System for your company. The Central Courage System combats the realities of the skeptical freeze or flight response that we are wired with. Once the training is fulfilled, your Central Courage System will help you make quick, calculated, and courageous decisions with your employees.

The Central Courage System is a process that your team can repeatedly turn to for guidance. Once it has been established and implemented, you can lead with your system’s values, purpose, and point of view.

You urgently need a Central Courage System for four reasons:

1. Companies are perishing at an alarming rate.
2. We are afraid of change.
3. What got you here won’t keep you here.
4. You need time, but you don’t have time.

Most people wait for that code-red moment before they begin to react. Many hope it never comes and don’t think about potential turmoil until it’s too late. So it should come as no surprise that building your Central Courage System comes at a cost, which can be quantified as a five-step process, easily summed up as P.R.I.C.E:

Prioritize. Rally. Identify. Commit. Execute.

• Prioritize Through Values
• Rally Believers
• Identify Your Fears
• Commit to Your Purpose
• Execute Your Action

P.R.I.C.E. is the courage instructional manual that can help shape your company’s Central Courage System.

Read Return on Courage: A Business Playbook for Courageous Change.