Rethink. Reimagine. Reinvent. Reneergize.

Believe in RE Some would say I’m in the courage business. Others might suggest the change business. While many still think I’m in the creative business. I have a different take on my end all product; I am smack in the thick of the RE business. There’s nothing more liberating than nailing your RE. What […]

Why Your Why Is Not Enough

Your business is your culture. Your culture is your business. Can’t convince yourself that they are one and the same? Think it’s time to stop reading because this is just another quip about the importance of culture? Force yourself to read on. Frankly, we need new words for “corporate culture” because leaders who are losing […]

5 Sure-Fire Ways To Be More Courageous at Work

The weeds of email continue to stack up. Your budget was just slashed 20% for the year to come. You’re preparing for that quarterly earnings call and know the media is looking for an alarming sound bite that can send Wall Street and your stock sideways. Worst of all? You simply don’t know how much […]

e-Chat with Eric Toda

Eric Toda is a courageous voice who is tired of the way things are in America. Eric is a fast friend, an activist and the Global Head of Social Marketing at Facebook. I asked him 6 questions below. 1. Eric, this has been just another brutal month in America. You were one of the first […]

FOMF

Now a personal story. It was in 2017 when I knew I was going to leave the creative agency I co-founded. I hadn’t shared this information with anyone yet. After going through the 1000 day journey of writing Return On Courage, I came out the other side…different. I had a clear picture of my values […]

Willing Ascenders vs Cautionary Descenders

Throughout the book-writing process for Return on Courage: A Business Playbook for Courageous Change, I encountered a handful of phone calls like this one: It’s just after I remind the chief marketing officer that most of my questions will be about business courage—or the lack of it—that my contact breaks the disappointing news. Counsel from […]

Training for Courage in Business

Warriors don’t start out that way. They take the necessary time and steps to learn and transform into battle-ready soldiers. They do so by building their talent through hours and hours of rigorous practice. Speaking of Warriors, Jeff Boss wanted to be a Navy SEAL because he wanted to do something different with his life—something […]

Either Change Drives You or You Drive Change

Change drove me out of a fast-paced New York work life and my comfort zone into the world of entrepreneurship. Besides thinking about my friends or the Chinese food, I’ve never looked back—with the exception of reminiscing about the little gift I’ve coined as my negative blessing, getting fired. Perhaps your negative blessing is lurking […]

The Purpose of Corporate Purpose

When billionaire Laurence Fink sends a note to all of the CEOs in his money-management portfolio—a portfolio that has been estimated at 6.5 Trillion in assets—people take notice. The note stated, “Society is demanding that companies, both public and private, serve a social purpose.” When you’re the CEO of BlackRock, you’re not sending out a […]

How To Unlock Corporate Courage

True story. Once upon a time, in an elevator ride somewhere inside the corporate offices of Caesars Entertainment, the doors opened up on a certain floor unveiling a sign that read, “Risk Management Department.” I turned to my client who had become a friend and instantly spouted, do you have a “Courage Management” department? While […]