It’s hard to be an entrepreneur. It’s even harder when you are somewhere between a start-up and a scale-up. Enter Wynn Austin who is building a fast-growing, clean-label food brand—one jar, one store, and one hard-earned lesson at a time. In this conversation with Ryan, Wynn shares how a personal health wake-up call led her to create Asian-inspired sauces free from preservatives and chemicals, and how that simple idea has grown into a nationally distributed brand now found in over 300 stores. They talk about the messy middle of start-up life—the constant tension between growth and cash flow, the reality of doing everything yourself, and the emotional weight of building something that doesn’t yet run on its own. Wynn opens up about navigating divorce, raising two kids, and pushing through uncertainty, while offering a grounded perspective on risk, resilience, and what it really takes to keep going.
