Dr. Shirley M. Collado knows firsthand how transformative an education can be. The daughter of Dominican immigrants who grew up in a working-class Brooklyn neighborhood, she became the first in her family to attend college and eventually made history as the first Dominican American to serve as president of a four-year college in the United States. Now, as President and CEO of College Track, she’s taking on an even bigger challenge: making sure a student’s zip code, family income, or access to resources doesn’t determine how far their talent can take them. In this conversation, Ryan and Shirley unpack College Track’s 10-year commitment to first-generation students and the unlikely partnerships helping bring that mission to life, from Kevin Durant and his mother Wanda to the Baltimore Ravens and M&T Bank. They also wrestle with a much bigger question about the future of higher education and why America has struggled to tell a compelling story about its value.