Elle McCarthy is drawn to transformation. It’s the thread that connects everything she does, from challenging outdated ways of thinking to helping some of the world’s biggest brands—including Ford, PayPal, EA, and now McAfee—reinvent themselves from the inside out. In this conversation with Ryan, Elle shares why real change starts by getting people to believe in what’s possible, why the strongest brands are built long before a campaign ever launches, and how a little “chaos magic” has helped shape her approach to leadership. They also discuss building trust during times of change, the lessons motherhood has taught her about leading others, and the personal promise she’s made to stay true to the values that first drew her into marketing.
