Nicole Zube’s journey is one defined by grit, growth, and transformation. As the EVP and Chief HR Officer at SpartanNash, Nicole leads with integrity and a commitment to making an impact, particularly through fostering a “People First” culture. In her conversation with Ryan, she shares how embracing challenges, taking on tough jobs, and remaining coachable has shaped her career. Nicole also discusses her “four G’s” — Growth, Grit, Gratitude, and Greatness — and the powerful impact these core values have on both personal and team development. Together, they explore the complexities of transforming the culture of a century-old company and the rewarding process of helping associates feel heard, included, and valued.