Griffin Thall – Co-Founder of Pura Vida Bracelets

800+ global artisans. 2 million raised for charitable organizations. A $200 dollar investment that started it all. Griffin Thall has always been an entrepreneur. As a teenager, he was selling a steady stream of products on eBay, earning enough cash to fund his college ventures. Now, 12 years after he co-founded and served as CEO for Pura Vida Bracelets, a company he helped grow from his dorm room into a $130 million+ company, Griffin announced he is stepping away.

Episode Notes

In his conversation with host Ryan Berman, we’ll hear some of the strategies that Griffin used to grow his tremendous brand, and why he feels there is still room for them to grow on platforms like TikTok. He also touches on why they felt Vera Bradley was the right partner to acquire the brand after interviewing 25 potential suitors. Note: This interview was conducted a week prior to Griffins departure announcement.

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Griffin Thall – Co-Founder of Pura Vida Bracelets