The middle is never a good place to be.
It’s even worse when it comes to business.
The middle is where consensus seekers make compromises.
The middle is where price wars (vs quality wins) ensue.
The middle is where you land when you react to competition vs making competition react to you.
So how can you whittle the middle?
Shrink the middle by:
1) standing for something.
2) standing out.
Don’t know what you stand for?
You never know when to take a stand.
Standing for something then standing out whittles the middle.
PS. If I offended any middle child, I love you and I’m sorry!