Ever been to an Arcade Fire concert?
These guys make an impact.
Not only does each sing; but each rotates through their set riffing different instruments.
Are you an NBA fan?
Giannis Antetokounmpo makes an impact.
Not only does Giannis average 28 points per game, but he’s dominant defensively as the reigning Defensive Player of the Year.
In business, you used to be able to get away excelling at one thing.
Now? If you want to make an impact, you need to excel at two.
Imagine if your leaders had the exact right words that inspired that next generation workforce?
Influential leaders are only as good as the idea running through the veins of the company.
Imagine if your vertical-changing idea wasn’t met with a that’s how we’ve always done it mentality?
Courageous ideas die on the corporate vine when leaders don’t have the influence to see it through.
Today, you need the idea and the influence just to have the chance to get your thinking out of your office.
Netflix shifting from DVD’s to original content + streaming.
Domino’s seeing themselves first as a tech company vs a pizza company.
These are just a few examples where it took BOTH the idea and the influence to make a true impact.
The Impact Equation:
Influence = an aligned, “worth following” leadership team
Idea = one powerful, purposeful idea
Impact = true ‘in market’ relevance
Influence + Idea = Impact
Influence without the idea leaves your employees yearning more.
Ideas, without internal influencers, never get out your corporate door.