Creativity When We Need It Most
Captain Obvious walked into a bar and said the understatement of our short decade: “Thanks to COVID-19, the world as we knew it has forever changed.” Usually, when I’m soap-boxing about change, I’m on the record stating you don’t get a vote: change happens whether you like it or not. Either you’re driving that change […]
The Dawn of the Business Apocalypse
Fifty-two percent of the Fortune 500 companies from the year 2000 are now extinct. That’s not a typo. In less than two decades, more than half of the brands that were on the Fortune 500 list in 2000 no longer exist. Fifty years ago, the life expectancy of a Fortune 500 brand was 75 years; […]
Return on Courage Helps Companies Maximize Their Return on Investment
Most businesses are properly focused on return on investment. Courage Brands have a high Return on Courage. How can you recognize when your brand is moving down the right path to delivering a Return on Courage? HERE ARE FIVE KEY RETURN ON COURAGE MOMENTS: 1. COMMUNICATION: Lead with your company’s values By doing the hard […]
The P.R.I.C.E. of Creating Your Central Courage System
We all have a central nervous system. It’s evolutionary and human nature. What we never developed was a way to combat that hard-wired “designed for safe” system. I never intended to deliver a book that did just that. After 1,000 days of looking under the hoods of some of our most relevant organizations such as […]
Three Keys to Unlock Courage in Business
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Four Principles of Courage
To achieve courage, you must be knowledgeable, have faith, and take action. This new definition of courage leads us to our working definition of a Courage Brand: A Courage Brand willingly addresses its business fears by gathering enough knowledge, building faith, and taking swift action. When senior management teams adopt this new approach to courage, […]
Six Courage Myths
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Apple is a Willing Courage Brand
[et_pb_section fb_built=”1″ _builder_version=”4.0.1″][et_pb_row _builder_version=”4.0.1″][et_pb_column type=”4_4″ _builder_version=”4.0.1″][et_pb_text _builder_version=”4.0.1″] It makes total sense that some folks would jump down Apple’s throat about their self-proclaimed courageousness. I can say this with confidence because I’ve taken the last 700 days studying how people perceive “courage.” Two things I’ve learned: 1) Courage, as a concept, is misunderstood. People think it’s […]
What is a Courage Brand?
[et_pb_section fb_built=”1″ _builder_version=”4.0.1″][et_pb_row _builder_version=”4.0.1″][et_pb_column type=”4_4″ _builder_version=”4.0.1″][et_pb_text _builder_version=”4.0.1″] What is a Courage Brand? If you’re reading this post, then you have probably already gathered that our company has taken a hard stance on working solely with courageous companies. Courage is something we take quite seriously around here. According to Aristotle, courage was considered the very first […]
It’s Context Marketing. Not Content Marketing.
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.0.1″] It’s context marketing.Not content marketing. I’ve always had a bone to pick with the term “content marketing.” These two words must have first been put together by one of the least creative people on the planet. I imagine someone from the […]