Leadership Now Features Return On Courage

COURAGE is what gets you from here to there. But it’s not courage or risk. It’s courage and risk. They work together. “Those who are risk-averse are inadvertently courage-adverse,” says Ryan Berman author of Return on Courage. It is a balancing act. “If courage is the accelerator, then risk is the brake pedal. You need […]

Skip Prichard Excerpts Return On Courage

Learn to Lead with Courage Most businesses are properly focused on return on investment. Courage Brands have a high Return on Courage. How can you recognize when your brand is moving down the right path to delivering a Return on Courage? HERE ARE FIVE KEY RETURN ON COURAGE MOMENTS: 1. COMMUNICATION: Lead with your company’s […]

Courageous Chosen by Caesars Palace

Leading San Diego Marketing Companies Launch Second Iteration of #LikeACaesar. SAN DIEGO, Dec. 10, 2019 /PRNewswire/ — If you’re into Minotaurs, levitation, white horses and drones, you’re going to like the new creative work for the Caesars Palace brand. The freshly crafted advertising campaign was developed in partnership by two San Diego-based companies: brand consultancy Courageous […]

Inc’s Martin Zwilling features “Return On Courage”

How to Intelligently Build the Courage You’ll Need to Survive in Business. According to recent articles, more than half of the businesses that once appeared on the Fortune 500 list have disappeared in the last twenty years, and the rate of departure is increasing. I’m convinced this is happening because most companies don’t have the […]

Jeff Boss Shares Courage Brands with Forbes Community

Courage Isn’t Reserved For Just Leaders, It’s A Roadmap For Brands. It’s no secret that if you want to be a more courageous leader, you need to act more courageously. Just as improving self-discipline requires discipline and the only way to focus better is to focus better, leading with courage works the same way. In […]

Fast Company Features Return on Courage

These are the 4 essential components to becoming more courageous. At the current churn rate, about half of the S&P 500 companies will be replaced in the next 10 years, predicts Innosight, who are strategy consultants. And 52% of the companies on the Fortune 500 list in 2000 are no longer in business, reports the Harvard […]

It’s Not-So-Simply Black & White…

Unconscious bias is real. Perhaps that’s a Captain Obvious thing to suggest right now, coming off a month of passionate protests and a few years of watching the Divided States of America. Almost 20 years ago Rodney King spouted, “can’t we all just get along.” And here we are today still trying to understand one […]

Cheerleadership Creates Fake Believers

Imagine for a second that your boss is miles away from the day-to-day. A sufferer of Corner Office Syndrome, he or she continues to make command decisions without consulting the team. The decisions are astounding to you and you start to question these far-off choices. Now, your attention isn’t on doing the right thing for […]

Courage in Business: How Companies Can Get Their Courage Back

I’m lucky. I have a troop of buddies from my New York City days that, thanks to technology, remain the closest of friends today. I’ll admit that the way we operate, there’s a lot of text chains, a lot of ribbing and a lot of laughs. My buddies and I used to text this one […]

Is Fear Running Your Business? Good!

Strengths. Weaknesses. Opportunities. Threats. (SWOT) For over 6 decades, SWOT has been the go-to standard most businesses have utilized for annual planning. But with all due respect to SWOT creator Albert Humphrey, every time I now use SWOT to assess what is and isn’t working in my business, I found that my “weaknesses” also ended […]