HBO Continues To Face Its Industry Fears
When you are a known entity in an established category, focused purely on protecting what you already have, you land yourself in a position where you could suffer from an industry blind spot. You may think you are untouchable, but you aren’t. None of us are. Many hotels are a good example. Hotel brands spend […]
Cannibalize Your Existing Business Stat
Let’s play a game. Imagine you are the chair of the board of family-owned Black & Decker. Just about every American in the country knows your company by name. You have a well-earned reputation for quality and durability with a brand-strength rating ranked near the top with Coca-Cola, Walt Disney, and NBC. You sell superior […]