The P.R.I.C.E. of Creating Your Central Courage System
We all have a central nervous system. It’s evolutionary and human nature. What we never developed was a way to combat that hard-wired “designed for safe” system. I never intended to deliver a book that did just that. After 1,000 days of looking under the hoods of some of our most relevant organizations such as […]
Three Keys to Unlock Courage in Business
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Four Principles of Courage
To achieve courage, you must be knowledgeable, have faith, and take action. This new definition of courage leads us to our working definition of a Courage Brand: A Courage Brand willingly addresses its business fears by gathering enough knowledge, building faith, and taking swift action. When senior management teams adopt this new approach to courage, […]
Six Courage Myths
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