Apple is a Willing Courage Brand
[et_pb_section fb_built=”1″ _builder_version=”4.0.1″][et_pb_row _builder_version=”4.0.1″][et_pb_column type=”4_4″ _builder_version=”4.0.1″][et_pb_text _builder_version=”4.0.1″] It makes total sense that some folks would jump down Apple’s throat about their self-proclaimed courageousness. I can say this with confidence because I’ve taken the last 700 days studying how people perceive “courage.” Two things I’ve learned: 1) Courage, as a concept, is misunderstood. People think it’s […]
What is a Courage Brand?
[et_pb_section fb_built=”1″ _builder_version=”4.0.1″][et_pb_row _builder_version=”4.0.1″][et_pb_column type=”4_4″ _builder_version=”4.0.1″][et_pb_text _builder_version=”4.0.1″] What is a Courage Brand? If you’re reading this post, then you have probably already gathered that our company has taken a hard stance on working solely with courageous companies. Courage is something we take quite seriously around here. According to Aristotle, courage was considered the very first […]
It’s Context Marketing. Not Content Marketing.
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.0.1″] It’s context marketing.Not content marketing. I’ve always had a bone to pick with the term “content marketing.” These two words must have first been put together by one of the least creative people on the planet. I imagine someone from the […]
Will Sock Problems Fail? We Already Know The Answer
[et_pb_section fb_built=”1″ _builder_version=”4.0.1″][et_pb_row _builder_version=”4.0.1″][et_pb_column type=”4_4″ _builder_version=”4.0.1″][et_pb_text _builder_version=”4.0.1″] Will Sock Problems fail? We already know the answer For 12 years, I’ve been Wonka’s Everlasting Gobstopper: always going and never ending. Relentlessly pushing and nudging my creative agencies towards success and away from failure for one feared reason: I was so terrified of the line…“I knew Berman […]
Inside Charity Navigator w/ CEO Michael Thatcher
[et_pb_section fb_built=”1″ _builder_version=”4.0.1″][et_pb_row _builder_version=”4.0.1″][et_pb_column type=”4_4″ _builder_version=”4.0.1″][et_pb_text _builder_version=”4.0.1″] Inside Charity Navigator w/ CEO Michael Thatcher Imagine trying to keep the peace – and sometimes police — over 1.5M charities in this country alone. Which ones are making the most impact with their money, which ones are keeping it real, and, sadly, which charities aren’t even real. […]
Fireside eChat with US Ski Team Olympian Steve Nyman
[et_pb_section fb_built=”1″ _builder_version=”4.0.1″][et_pb_row _builder_version=”4.0.1″][et_pb_column type=”4_4″ _builder_version=”4.0.1″][et_pb_text _builder_version=”4.0.1″] Fireside eChat with US Ski Team Olympian Steve Nyman One of my most enjoyable experiences working on the US Ski & Snowboard Team branding assignment was strumming up a friendship with the ridiculously likable (and three-time Olympic Skier) Steve Nyman. Steve, 35, had recently qualified for his 4th […]
The Courage Credo
[et_pb_section fb_built=”1″ _builder_version=”4.0.1″][et_pb_row _builder_version=”4.0.1″][et_pb_column type=”4_4″ _builder_version=”4.0.1″][et_pb_text _builder_version=”4.0.1″] The Courage Credo Courage unshackles you from the pack; It separates you from stuck, risk-averse companies. Courage is never prejudiced; It’s willingly open for any opportunistic gender, race or ethnicity. Courage is a team sport. There is no “I” in courage for a reason. Courage can be learned. So long as you are […]