Skip to content Apple is a Willing Courage Brand
[et_pb_section fb_built=”1″ _builder_version=”4.0.1″][et_pb_row _builder_version=”4.0.1″][et_pb_column type=”4_4″ _builder_version=”4.0.1″][et_pb_text _builder_version=”4.0.1″] It makes total sense that some folks would jump down Apple’s throat about their self-proclaimed courageousness. I can say this with confidence because I’ve taken the last 700 days studying how people perceive “courage.” Two things I’ve learned: 1) Courage, as a concept, is misunderstood. People think it’s […]
What is a Courage Brand?
[et_pb_section fb_built=”1″ _builder_version=”4.0.1″][et_pb_row _builder_version=”4.0.1″][et_pb_column type=”4_4″ _builder_version=”4.0.1″][et_pb_text _builder_version=”4.0.1″] What is a Courage Brand? If you’re reading this post, then you have probably already gathered that our company has taken a hard stance on working solely with courageous companies. Courage is something we take quite seriously around here. According to Aristotle, courage was considered the very first […]
It’s Context Marketing. Not Content Marketing.
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.0.1″] It’s context marketing.Not content marketing. I’ve always had a bone to pick with the term “content marketing.” These two words must have first been put together by one of the least creative people on the planet. I imagine someone from the […]
Will Sock Problems Fail? We Already Know The Answer
[et_pb_section fb_built=”1″ _builder_version=”4.0.1″][et_pb_row _builder_version=”4.0.1″][et_pb_column type=”4_4″ _builder_version=”4.0.1″][et_pb_text _builder_version=”4.0.1″] Will Sock Problems fail? We already know the answer For 12 years, I’ve been Wonka’s Everlasting Gobstopper: always going and never ending. Relentlessly pushing and nudging my creative agencies towards success and away from failure for one feared reason: I was so terrified of the line…“I knew Berman […]
Inside Charity Navigator w/ CEO Michael Thatcher
Inside Charity Navigator w/ CEO Michael Thatcher Imagine trying to keep the peace – and sometimes police — over 1.5M charities in this country alone. Which ones are making the most impact with their money, which ones are keeping it real, and, sadly, which charities aren’t even real. It’s one of the main reasons we’re […]
Fireside eChat with US Ski Team Olympian Steve Nyman
[et_pb_section fb_built=”1″ _builder_version=”4.0.1″][et_pb_row _builder_version=”4.0.1″][et_pb_column type=”4_4″ _builder_version=”4.0.1″][et_pb_text _builder_version=”4.0.1″] Fireside eChat with US Ski Team Olympian Steve Nyman One of my most enjoyable experiences working on the US Ski & Snowboard Team branding assignment was strumming up a friendship with the ridiculously likable (and three-time Olympic Skier) Steve Nyman. Steve, 35, had recently qualified for his 4th […]
The Courage Credo
[et_pb_section fb_built=”1″ _builder_version=”4.0.1″][et_pb_row _builder_version=”4.0.1″][et_pb_column type=”4_4″ _builder_version=”4.0.1″][et_pb_text _builder_version=”4.0.1″] The Courage Credo Courage unshackles you from the pack; It separates you from stuck, risk-averse companies. Courage is never prejudiced; It’s willingly open for any opportunistic gender, race or ethnicity. Courage is a team sport. There is no “I” in courage for a reason. Courage can be learned. So long as you are […]
